A virgin forest on the southeastern reaches of Mt. Fuji was destroyed by fire to a height of around 2,500 meters above sea level at the time of the large-scale volcanic eruption in 1707. Since that time, avalanches, typhoons and intense sun have added to the harsh natural environment, and the unlawful entry of four-wheel-drive vehicles and off-road motorbikes has enlarged the damaged area.
On Saturday July 15, 2006, as a management-employee co-hosted event, 48 Kuraray employees planted trees in the vicinity of the New Fifth Station on Mt. Fuji. Under the guidance of the Mt. Fuji National Trust(*), a non-profit organization that undertakes afforestation activities on Mt. Fuji, 200 inukoriyanagi (scientific name:Salix integra Thunb) saplings were planted and guard fences erected.