News Releases 2014

Expressing Kuraray's Desire to Rally Support for its Sponsored Athlete
Jump into the Future! A New Commercial in Support of Ski Jumper Sara Takanashi
New TV Commercial "Introducing: Sara Takanashi" Airing in Japan Starting Saturday, January 11, 2014

January 9, 2014
Kuraray Co., Ltd.

Kuraray Co., Ltd. (head office: Chiyoda-ku, Tokyo, President: Fumio Ito) will begin airing a new TV commercial on Saturday, January 11, 2014, in support of Kuraray-sponsored ski jumper Sara Takanashi in the 2014 season.
The catch copy featured in this commercial is "Hito mo, Mirai ni Bakerunda," or in English, "People transform into the future, too." The commercial retraces Ms. Takanashi's growth from the time she was a small child to the present in photos and video, expressing Kuraray's desire to rally support for Ms. Takanashi as she competes on the global stage.

1. Summary of the TV Commercial

  • Title:"Introducing: Sara Takanashi" running as 15-second spots
  • Start of Broadcast:Saturday, January 11, 2014
  • Storyline:
    The commercial retraces the growth of Ms. Takanashi from age 3 to age 17, today, with photos and video, and asks viewers for their support as she takes on the future.
  • Broadcast Schedule

    (1) Commercial Airing Locations
    Kanto, Kansai, Niigata, Okayama, Kagawa, Ehime, Nagoya, Fukui, Hokkaido (Japan)
    Saturday, January 11, 2014–Sunday, January 19, 2014

    (2) Internet
    The commercial will also be streamed on Kuraray's Sara Takanashi Support/Fan Website at*http://www.kuraray.co.jp/en/sara/
    * Kuraray's Sara Takanashi Support/Fan Website is smartphone-friendly. Please access the web address listed above.

  • Commercial Tie-Up Song
    The tie-up song used in the commercial, "Ima Koko ni Iru," is sung by Shiori Niiyama, a singer-songwriter the same age (17) as Ms. Takanashi.
    Shiori Niiyama's official website can be accessed at http://niiyama-shiori.com/(Japanese only).

About Sara Takanashi

Date of Birth October 8, 1996
Hometown Kamikawa, Hokkaido, Japan
Occupation Student at Grace Mountain International School
Club Kuraray
First Year Ski Jumping 2004 (Age: 8)
2011 Set the women's record of 141m for the longest jump without falling over at Okurayama Ski Jump Stadium during the 53rd HBC Cup
Became the youngest woman to win an international ski jumping competition officially recognized by the International Ski Federation (FIS) at the Continental Cup
2012 Won a gold medal at the Innsbruck Winter Youth Olympic Games
Won at the Nordic Junior World Ski Championships
2013 Became the youngest ever individual all-round FIS Women's World Cup champion in the 2012-2013 season.
2014 Won 4 out of 5 events held so far in the FIS Women's World Cup 2013-2014 season