January 9, 2014
Kuraray Co., Ltd.
Kuraray Co., Ltd. (head office: Chiyoda-ku, Tokyo, President: Fumio Ito) will begin airing a new TV commercial on Saturday, January 11, 2014, in support of Kuraray-sponsored ski jumper Sara Takanashi in the 2014 season.
The catch copy featured in this commercial is "Hito mo, Mirai ni Bakerunda," or in English, "People transform into the future, too." The commercial retraces Ms. Takanashi's growth from the time she was a small child to the present in photos and video, expressing Kuraray's desire to rally support for Ms. Takanashi as she competes on the global stage.
(1) Commercial Airing Locations
Kanto, Kansai, Niigata, Okayama, Kagawa, Ehime, Nagoya, Fukui, Hokkaido (Japan)
Saturday, January 11, 2014–Sunday, January 19, 2014
The commercial will also be streamed on Kuraray's Sara Takanashi Support/Fan Website at*http://www.kuraray.co.jp/en/sara/
* Kuraray's Sara Takanashi Support/Fan Website is smartphone-friendly. Please access the web address listed above.
|Date of Birth||October 8, 1996|
|Hometown||Kamikawa, Hokkaido, Japan|
|Occupation||Student at Grace Mountain International School|
|First Year Ski Jumping||2004 (Age: 8)|
|2011||Set the women's record of 141m for the longest jump without falling over at Okurayama Ski Jump Stadium during the 53rd HBC Cup|
|Became the youngest woman to win an international ski jumping competition officially recognized by the International Ski Federation (FIS) at the Continental Cup|
|2012||Won a gold medal at the Innsbruck Winter Youth Olympic Games|
|Won at the Nordic Junior World Ski Championships|
|2013||Became the youngest ever individual all-round FIS Women's World Cup champion in the 2012-2013 season.|
|2014||Won 4 out of 5 events held so far in the FIS Women's World Cup 2013-2014 season|