May 22, 2012
Kuraray Trading Co., Ltd.
Urase Co., Ltd.
Kuraray Trading Co., Ltd. (Headquarters: Kita-ku, Osaka City; President: Hiroaki Yoshino; "Kuraray Trading") and Urase Co., Ltd. (Headquarters: Sabae City, Fukui Prefecture; President: Junichi Mori; "Urase") today announced the joint development of FORMAX, a new deep-dyed fabric featuring enhanced color density for use in black formal wear.
Achieved through a synergy between CLAVELLA SN2000 ("SN2000"), a weaving-use thread with an ultra-microcrator relief surface structure, and a deep-dyeing processing agent that forms a film that evenly coats the ultra-microcrator relief structure, FORMAX boasts an outstanding level of blackness. Moreover, the new fabric has superior resistance to showing marks from pressing and the attachment of sebum, both of which usually show up more clearly on black than on other fabric.
FORMAX will be sold exclusively to Tokyo Soir Co., Ltd. for use in that company's 2012 autumn/winter season lineup and will be released on the retail market in time for the 2013 spring/summer season.
The pursuit of a "deeper black" is a constant goal for makers of black formal wear materials. With excellent blackness and superior texture, Kuraray Trading expects FORMAX to become a market leader.
Women's black formal wear
First year: 2,000 tan; After three years: 10,000 tan
Launch to coincide with the 2012 autumn/winter season lineup release (Retail sales of the fabric to begin in June 2012)
¥1,000-¥1,500/m (before-tax prices for apparel industry for a 148cm-width fabric)
|Headquarters||Umeda Hankyu Building Office Tower, 8-1, Kakudacho, Kita-ku, Osaka 530-8611, Japan|
|Capital||¥2.2 billion (as of March 31, 2012)|
|Number of employees||303 (as of March 31, 2012)|
|Principal businesses||Production, processing, buying and selling, import/export of chemicals, chemical products and fabrics|
|Headquarters||2-7-40, Kaminaka-cho, Sabae City, Fukui Prefecture|
|Number of employees||245 (as of March 31, 2012)|
|Principal businesses||Dyeing, printing and functional printing of various fabrics, and planning and sale of various fabrics|