News Releases 2010

New Elastomer Possesses Transparency, Softness and Adhesive Properties
Brand Name of Acrylic Thermoplastic Elastomer Decided: KURARITY
To Be Showcased at Successive Exhibitions in the United States, Germany, India and Japan

August 23, 2010
Kuraray Co., Ltd

Kuraray Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Fumio Ito; "Kuraray") announces that it recently decided on the brand name "KURARITY" for its new acrylic thermoplastic elastomer (development name: "LA Polymer"), the full-scale business development of which the Company had made public in March 2010.

To view the press release about KURARITY's full-scale development, please go to:

Kuraray plans to showcase KURARITY at successive exhibitions in Japan and overseas and will accelerate its global application development.

About the Trademark

The new product's name, KURARITY, is awaiting trademark registration in several countries, including Japan.

Overview of Planned Exhibitions
Exhibition Name Duration Location Venue Name
SPE TPE TopCon Sept. 13–15, 2010 Akron, Ohio, U.S.A. Hilton Akron-Fairlawn
K-2010 Oct. 27–Nov. 3, 2010 Düsseldorf, Germany Messe Duesseldorf
INDIA CHEM 2010 Oct. 28–30, 2010 Mumbai, India Bombay Exhibition Centre
FPD international 2010 Nov. 10–12, 2010 Chiba, Japan Makuhari Messe