kuraray


News Releases 2008

Kuraray's AMARETTA Luxury Nubuck-Type Man-Made Leather Features in Sanyo Shokai's Flagship Men's Brand Designs for Fall & Winter 2008
AMARETTA Outer Fair Commences on October 29

October 23, 2008
Kuraray Co., Ltd.

Kuraray Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Fumio Ito; "Kuraray") announces that the AMARETTA luxury nubuck-type man-made leather it developed will be featured in five flagship men's apparel brands—including "ILFARO by LUCIANO BARBERA" , "SANYO"—marketed by Sanyo Shokai Ltd. (Headquarters: Minato-ku, Tokyo; President: Masahiko Sugiura; "Sanyo Shokai"). In addition, the use of AMARETTA will be expanded in this year's new lineups of men's outerwear for fall and winter.

AMARETTA, which is made of Kuraray-produced microfiber using Kuraray's propriety nonwoven fabric technologies and finishing processes, features the elegant, "raised nap" feel of nubuck (a feel that is smoother than suede), a high-quality appearance, and a soft and supple texture. Lighter than natural leather, another special characteristic of AMARETTA is its easy-care cleaning.

This is the third year that AMARETTA has been used by Kuraray and Sanyo Shokai in these men's apparel brands since its introduction in 2006. This year, soft-textured materials that incorporate wind-resistant films are being presented in addition to the AMARETTA fabric that has been featured until now.

The AMARETTA Fair will be held at department store outlets nationwide that stock these brands—including "ILFARO by LUCIANO BARBERA" , "SANYO"—from Wednesday, October 29 to Tuesday, November 11.

AMARETTA's Main Characteristics

Elegant appearance
Luxury, raised-type nubuck feel through nylon microfibers
Elegant sheen and effects under various lighting sources
Soft and supple texture
Displays a soft and elegant feel to take advantage of Kuraray's wide-ranging propriety microfiber technologies
Thinness and lightweight
Approximately 0.35mm-0.55mm thick, about 30% lighter than natural leather
Easy-care feature
Dry-cleanable using standard cleaning processes

Kuraray Co. Ltd., Overview

President Fumio Ito
Headquarters 1-1-3 Otemachi, Chiyoda-ku, Tokyo;
Capital ¥89 billion (as of March 31, 2008)
Principal businesses Manufacture and sale of resins, chemicals, fibers and textiles, etc.

Sanyo Shokai Ltd. Overview

President Masahiko Sugiura
Headquarters 1-2-20 Kaigan, Minato-ku, Tokyo;
Capital ¥15,002,510,000 (as of December 31, 2007)
Principal businesses Manufacture and sale of men's, ladies' and children's apparel and accessories;
product sales through department stores, specialty stores and company stores throughout Japan