kuraray


News Releases 2008

Release of Stability-Control Molded Hook Fasteners for Buddhist Altars

August 1, 2008
Kuraray Fastening Co., Ltd.
Kuraray Group

Kuraray Fastening Co., Ltd. (Headquarters: Osaka City; President: Mitsuhide Takaoka; hereafter "Kuraray Fastening"), manufacturer and seller of MAGIC TAPE hook-and-loop fasteners and MAGILOCK extrusion molded hook fasters, hereby announces the release of a lineup of stability-control molded hook fasteners for securing Buddhist altars in place in the event of an earthquake. Incorporating MAGIC TAPE hook-and-loop fasteners and MAGILOCK extrusion molded hook fasters, the new product lineup was developed jointly by Kuraray Fastening and the Shizuoka Buddhist Altars Wholesale Commerce and Industry Association (Location: Shizuoka City; Chairperson: Mikihiko Shimura). With the Shizuoka Buddhist Altars Wholesale Commerce and Industry Association acting as sales agency, the products will be launched at Buddhist altars and related goods stores nationwide in early August, 2008.
This stability-control hook fastener series is based on Kuraray Fastening's control hook fastener series for securing furniture and home electronics against movement during earthquakes and has been commercialized especially for Buddhist altars. Using higher-performance serrated hooks than the existing MAGILOCK extrusion molded hook fasteners employed, the new series for Buddhist altars boasts holding power approximately four times that of ordinary MAGIC TAPE. In addition, the products come with special metal fittings (patent pending) to withstand particularly strong tremors.
Buddhist altars differ in shape and size by sect. Therefore, Kuraray Fastening offers four types of products, each set featuring parts to make it appropriate to a particular style of altar and effective in restraining both horizontal and vertical movement. For kasane karaki altars, gilded altars, modern kasane altars and altars for the Shoshu sect, specialized pieces of the fastener set will secure the upper part of the table under the altar, bottom of the altar, back surface and side surfaces. Furthermore, reflecting the increase in smaller residences without purpose-built alcoves for Buddhist altars, there are an increasing number of modern and compact-type altars that can be placed on top of a chest of drawers or other small space. To secure such altars, Kuraray Fastening offers a styrenic elastomer (SEPTON, a Kuraray Co., Ltd. brand) sheet.

Product Overview

1. Features

  • (1) Accommodates different altar styles
  • (2) Meets demand for modern and compact-type altars that are placed on chests of drawers
  • (3) Boasts even stronger holding power due to MAGILOCK serrated hooks
  • (4) Packaged with special metal fittings
  • (5) Removable and offers the ease of use of a hook-and-loop fastener

2. Sales Targets

After one year : 50,000 units
After three years : 80,000 units

3. Content and Price

Product type Product description Suggested price (including tax)
For kasane karaki altars and gilded altars Four sheets of grip tape (150×50mm), six pieces of metal fittings (64×26mm), six pieces of MAGILOCK (35×20mm), three pieces of MAGIC TAPE (55×45mm), 12 nails ¥2,000
For modern kasane altars Four sheets of grip tape (150×50mm), four pieces of metal fittings (64×26mm), four pieces of MAGILOCK (35×20mm), two pieces of MAGIC TAPE (55×45mm), eight nails ¥1,800
For Shoshu sect altars Four sheets of grip tape (150×50mm), eight pieces of metal fittings (64×26mm), eight pieces of MAGILOCK (35×20mm), four pieces of MAGIC TAPE (55×45mm), 16 nails ¥2,400
For modern and compact-type altars Four sheets of grip tape (150×50mm) ¥700

Overview of Kuraray Fastening Co., Ltd.

1. Headquarters 1-12-39 Umeda, Kita-ku, Osaka (Shin Hankyu Building 9F)
2. President Mitsuhiko Takaoka
3. Capital ¥100 million
4. Number of employees 120
5. Business activities Development, production and sale of MAGIC TAPE hook-and-loop fasteners, MAGILOCK extrusion molded hook fasteners and other related hook-and-loop fastener products.
  • * MAGIC TAPE is a Kuraray trademark.
  • * Kuraray Fastening holds a 60% share of the Japanese market for hook-and-loop fasteners.

Overview of the Shizuoka Buddhist Altars Wholesale Commerce and Industry Association

1. Address 5-2-7 Komagata-dori, Aoi-ku, Shizuoka City
2. Chairperson Mikihiko Shimura
3. Capital ¥2.7 million
4. Associate members 18 companies