kuraray


News Releases 2006

Kuraray's AMARETTA Luxury Nubuck-Type Man-Made Leather Features in Sanyo Shokai's Flagship Men's Brand Designs for Fall & Winter 2006
including The Scotch House, Paul Stuart and ILFARO by LUCIANO BARBERA

September 27, 2006
Kuraray Co., Ltd.
Sanyo Shokai Ltd.

Kuraray Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Yasuaki Wakui; "Kuraray") announces that the AMARETTA luxury nubuck man-made leather it has developed will be featured in the new autumn/winter collections of several flagship men's apparel brands-The Scotch House, Paul Stuart and ILFARO by LUCIANO BARBERA-marketed by Sanyo Shokai Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Kazuo Tanaka; "Sanyo Shokai").

AMARETTA, which is made of Kuraray-produced microfiber using Kuraray's proprietary nonwoven fabric technologies and finishing processes, features the elegant, "raised nap" feel of nubuck (a feel that is smoother than suede), a high-quality appearance, and a soft and supple texture. About 30% lighter than natural leather, another special characteristic of AMARETTA is its easy-care cleaning.
PARCASSIO, one of the AMARETTA series of high-value-added products that is gaining favor and utilizes the same type of finishing processes as natural leather, duplicates the soft, natural feel even more faithfully.

Sanyo Shokai has recently introduced AMARETTA jackets, blousons and coats for The Scotch House, Paul Stuart, ALLEGRI, ILFARO by LUCIANO BARBERA and Sanyo Coat. In addition, The Scotch House, Paul Stuart and ILFARO by LUCIANO BARBERA have also been using PARCASSIO.

The appeal of AMARETTA garments will be on show throughout Japan at the AMARETTA Fair, being held at department store outlets that stock the above-mentioned brands from October 20 to November 5, 2006.

AMARETTA's Main Characteristics

  • Elegant appearance
    Luxury, raised-type nubuck feel through nylon microfibers
    Elegant sheen and effects under various lighting sources
  • Soft and supple texture
    Displays soft and elegant feel to take advantage of Kuraray's wide-ranging proprietary microfiber technologies
  • Thinness and light weight
    Approximately 0.35mm–0.55mm thick, about 30% lighter than natural leather
  • Easy-care feature
    Dry-cleanable using standard cleaning processes
  • PARCASSIO utilizes the same type of finishing processes as those for traditional natural leather.

Autumn/Winter 2006 Product Applications

Brand Material(s) Used Item Description
(No. of styles)
Color(s) Price (incl. tax)
The Scotch House AMARETTA
PARCASSIO
PARCASSIO
Short coat (1)
Jacket (1)
Coverall (1)
Charcoal, dark brown
Black, brown
Beige, green
¥61,950
¥48,300
¥45,150
Paul Stuart AMARETTA
PARCASSIO
Blouson (1)
Jacket (1)
Black, brown
Gray, beige
¥66,150
¥48,300
Allegri AMARETTA
AMARETTA
Jacket (1)
Short coat (1)
Gray, brown
Gray, beige
¥51,450
¥79,800
Ilfaro AMARETTA
AMARETTA
PARCASSIO
PARCASSIO
Jacket (1)
Short coat (1)
Jacket (1)
Blouson (1)
Black
Beige, brown
Beige
Navy, brown
¥51,450
¥69,300
¥51,450
¥48,300
Sanyo Coat AMARETTA Coat (1) Black, brown ¥61,950

Sales period information

The Paul Stuart blouson and the ILFARO by LUCIANO BARBERA short coat will be on the market from mid-October; all the other garments are being progressively released, commencing in September.

Kuraray Co., Ltd. Overview

President Yasuaki Wakui
Headquarters 1-1-3, Otemachi, Chiyoda-ku, Tokyo
Capital ¥89 billion (as of March 31, 2006)
Principal businesses Manufacture and sale of resins, chemicals, fibers and textiles, etc.

Sanyo Shokai Ltd. Overview

President Kazuo Tanaka
Headquarters 14, Honshio-cho, Shinjuku-ku, Tokyo
Capital ¥15,002,510,000 (as of December 31, 2005)
Principal businesses Manufacture and sale of men's, ladies' and children's apparel and accessories; product sales through department stores, specialty stores and company stores throughout Japan