News Releases 2006

Kuraray Develops Hook and Loop Fastener-Type Indicator Product that Affixes to Carpet Surface
Provides Safe Guidance Even When Lights Are Out

August 29, 2006
Kuraray Fastening Co., Ltd.
(The Kuraray Group)

Kuraray Fastening Co., Ltd. (Headquarters: Osaka; President: Mitsuhiko Takaoka; hereafter "Kuraray Fastening"), manufacturer and marketer of MAGIC TAPE woven hook and loop fastener and MAGILOCK extrusion molded hook fastener, today announced the development of MAGIC TAPE printed patterns for use on carpets and floors to indicate emergency exits and to guide people to those exits. The patterns are approximately 10cm wide MAGIC TAPE prints that indicate escape routes and emergency exits. Sales will commence in mid-October of this year.

Earthquakes, fires and other disasters can cause hallway lights of public spaces such as office buildings, hotels and movie theaters to go out. Smoke may also inhibit people from being able to see lights placed above doorways and in hallways.

To complement lighted "emergency exit" and "escape route" signs that are usually placed relatively high up, Kuraray Fastening developed MAGIC TAPE that affixes to carpets to indicate with markers the direction of emergency exits, in the event that excessive smoke makes walking difficult and people are escaping by creeping along the floor where oxygen is more abundant. The patterns also contain "light-storing sheets" attached underneath that are able to independently release light in dark places, allowing people to confirm the direction in which to escape even when a space is filled with smoke and lights have gone out.

Product Overview

1. Features

  • (1) Attach and release from carpeted floors with one touch by using MAGIC TAPE woven hook and loop fastener
  • (2) "Light-storing sheets" attached underneath independently release light in dark places, enabling people to confirm escape routes even in the dark
  • (3) Patterns are made directly from MAGIC TAPE prints, eliminating the worry of peeling or fading color
  • (4) MAGIC TAPE utilizes eco-friendly woven hook and loop fastener that doesn't use back coating, enabling vivid printing

2. Sizes and Prices

Product size One sheet is 10cm wide and 30cm long
Retail: 5 sheets/set
Business: 10, 20 or 30-sheet sets
Retail Price ¥1,000/sheet (5-sheet set for ¥5,000)

3. Sales Targets

First year ¥50 million
Third year ¥200 million

Overview of Kuraray Fastening Co., Ltd.

1. Headquarters 1-12-39, Umeda, Kita-ku, Osaka 530-8611, Japan (Shin Hankyu Building 9F)
2. President Mitsuhiko Takaoka
3. Capital ¥100 million
4. Number of employees 120
5. Business activities Manufacture, development and sale of MAGIC TAPE woven hook and loop fasteners for cloth surfaces, MAGILOCK extrusion molded hook fasteners, as well as other hook and loop fasteners and related products
(Note: MAGIC TAPE commands top share of the Japanese market for woven hook and loop fasteners with a 60% share.)