kuraray


News Releases 2006

A Jel-Type Health Beverage Goes on Sale
contains high-profile concentrated guava extract and ingredients to promote healthy joints

June 26, 2006
Kuraray Family Products Co., Ltd.
(The Kuraray Group)

Mampo DrinkMampo Drink

Kuraray Family Products Co., Ltd. (Headquarters: Osaka; President: Yoshikazu Takamoto), which markets a lineup of health foods and cosmetics, announced the launch of the new jel-type health drink on July 1, 2006 in Japan. This is a new item, a health food lineup that promotes supple joints, following up on the popularity of the existing Mampo Iki-Iki tablets.

This Mampo Iki-Iki was introduced to the market in 1998 as a health food containing health-promoting ingredients such as glucosamine, chondroitin, and collagen to help promote supple joints, and it has been used as an effective supplement for those who worry about joint pain from everyday walking or do sports activities. The new Mampo Drink features upgraded efficacy by blending hot-substance concentrated guava, and because it is a jel-type drink, consumption is easier and there is quicker absorption, especially for those who have difficulty swallowing. Boasting such benefits, the Mampo Drink has been developed as a brand-new, jel-type health drink, well ahead of industry competition.

Guava (scientific name: Psidium guajava) is known as banjiro in Japan. This edible herb has been grown since the era of the Inca Empire for the purposes of making medicine for cuts and as a tea. Recently, guava leaves have gained attention as a natural anti-inflammatory herb, based on a number of studies regarding its efficacy as an inflammatory agent.

Product Information

1. Product Name
Mampo Drink
2. Contents
70g/package, 20 packages/box
3. Use
1 to 3 packages per day
4. Major Ingredients (in one package of 70g)
Concentrated guava leaf extract powder
(containing guava leave polyphenol)
75mg
Glucosamine (extracted from crab shell) 500mg
Shark-cartilage extract (containing chondroitin) 200mg
5. Retail Price
¥6,300/box (consumption TAX)
7. Marketable Channels
Primary membership marketing and mail-order marketing