News Releases 2006

Collagen C Drink to Commence Sales
A Drink Offering a Balance of Effective Elements

February 22, 2006
Kuraray Family Products Co., Ltd.
(The Kuraray Group)

Collagen C DrinkCollagen C Drink

All-round health foods and cosmetics company Kuraray Family Products Co., Ltd. (Headquarters: Osaka; President: Yoshikazu Takamoto) has recently developed a Collagen C Drink, offering a balance of collagen peptide, Vitamin C, hyaluronate and naturally occurring N-acetylglucosamine. The product will go on sale from March 20, 2006.

Collagen is one of the fundamental elements in the human body. Accounting for 1/3 of the entire body's protein, collagen is present throughout the body, including the skin, nails, sinew, bones, cartilage, the hair and the veins. Unfortunately, however, the collagen in the body ages as it is subject to the influence of ultra violet rays, free radicals, and the body's own ageing. Consequently, the skin loses its springiness, and veins lose their elasticity. Constant intake of fresh collagen is needed to protect against ageing.

As well as providing the all important collagen, Collagen C Drink acts as an effective compound balance of hyaluronate, which works together with collagen to moisturize the skin, chondroitin, Vitamins B & C which are necessary elements for the generation of collagen in the body, and naturally-occurring N-acetylglucosamine, which becomes the basic material when hyaluronate is generated in the body.

Collagen C Drink provides strong support for people concerned about declining strength or loss of skin springiness, for people concerned about dry skin, for those who want to maintain beautiful skin, and for those who want to maintain the elasticity in their veins, regardless of their age.

Product Information

1. Name
Collagen C Drink
2. Contents
Case of 10, 50ml bottles
3. Suggested use
Daily consumption of 1 – 2 bottles, shaken lightly before use
4. Principal Ingredients
Collagen Peptide 5,000 mg, Vitamin C 120 mg,
N-acetylglucosamine 50 mg, hyaluronate 1 mg,
Vitamin B2/B6 1 mg each, chondroitin 0.52 mg
5. Retail Price
¥3,150 (including tax) for 10 bottles
6. Marketing Channels
Primarily membership marketing and mail-order marketing
8. Sales Agent
Kuraray Family Products Co., Ltd.