kuraray


News Releases 2005

New Fasteners Lineup for Fall Control of IT Equipment and Furniture against Earthquake
Lineup of Retaining Straps for Home Appliances Adds New Type for use even on Liquid Crystal TVs

August 31, 2005
Kuraray Fastening Co., Ltd.
(The Kuraray Group)

molded plastic fastener molded plastic fastener
Retaining Straps for Home Appliances Retaining Straps for Home Appliances

Kuraray Fastening Co., Ltd. (Headquarters: Osaka; President: Mitsuhiko Takaoka), which manufactures and sells MAGIC TAPE hook and loop fasteners, has announced the development of a new addition to its line of fall control molded plastic hook fasteners for restraint of furniture and home electronics during earthquakes. Demand for flat-panel liquid crystal televisions is growing, and Kuraray Fastening has responded to that need with the development of a line of strong plastic earthquake fasteners using its extrusion molded hook fastener technology. The fall control molded plastic hook fastener line was introduced in 1995, and Kuraray Fastening has now presented an entirely new lineup of strong, easy-to-use fasteners. The new retaining straps for flat-panel televisions will be available from the middle of October. The fasteners consist of a molded box and band, and will hold curved bases securely (see photograph).

Kuraray Fastening also took a new look at its series of products that restrain both horizontal and vertical movement, adding tight-gripping polyurethane gel pads to its non-slip mats for notebook PCs and keyboards, and switching from polyvinyl chloride to styrene elastomer (SEPTON, a Kuraray Co., Ltd. brand) to make these products more eco-friendly.

The new products in the fall control molded plastic hook fasteners series are:

  • (1) retaining straps for home appliances,
  • (2) earthquake fasteners for flat-panel liquid crystal TVs and PC monitors (base retaining type),
  • (3) retaining straps for flat-panel liquid crystal TVs and PC monitors (gel type),
  • (4) earthquake fasteners for printers and multifunction devices (base retaining type),
  • (5) earthquake fasteners for printers and multifunction devices (gel type),
  • (6) non-slip mats for notebook PCs and keyboards,
  • (7) wall fasteners for furniture,
  • (8) restraints for two-piece cabinets,

The package design is also new.

Fall control series fasteners extrusion molded hook fasteners with serrated hooks, and boast holding-power approximately four times that of ordinary MAGIC TAPE to hold important objects securely. These products offer the ease of use of a hook and loop fastener, and are removable.

These products have been tested at magnitudes equal to the Hanshin-Awaji Earthquake, and demonstrated their ability to withstand even that level of vibration.

The Fall Control Molded Plastic Hook Fastener Series

1. The products

Product type Type and use Product description Suggested Price
Retaining Straps for Home Appliances Retaining strap
(Set of four boxes of extrusion molded hook fasteners with two bands.)
Four boxes of extrusion molded hook fasteners (40×45 mm) with adhesive tape attached and two bands (MAGIC TAPE 25 × 300 mm). ¥2,000
Liquid crystal TVs & displays Base retaining type
(Attaches in four places on the stand and base to hold strongly.)
Four extrusion molded hook fastener forms (35 × 20 mm) with adhesive tape attached. Four sheets of MAGIC TAPE with adhesive (50 × 50 mm). ¥800
Liquid crystal TVs & displays Gel type
(Vibration-damping gel and extrusion molded hook fastener control both vertical and horizontal vibration. Attaches in four places.)
Four extrusion molded hook fastener forms (35 × 20 mm) with adhesive tape attached. Four sheets of vibration-damping gel (35 × 20 mm). Four sheets of MAGIC TAPE with adhesive (50 × 50 mm). ¥1,100
Printers & multifunction devices Base retaining type
(Fixes unit and base in four directions.)
Four extrusion molded hook fastener forms (35 × 40 mm) with adhesive tape attached. Four sheets of MAGIC TAPE with adhesive (50 × 50 mm). ¥1,200
Printers & multifunction devices Gel type
(Vibration-damping gel and extrusion molded hook and loop fastener control both vertical and horizontal vibration. Attaches in four places.)
Four extrusion molded hook fastener forms (35 × 40 mm) with adhesive tape attached. Four sheets of vibration-damping gel (35 × 40 mm). Four sheets of MAGIC TAPE with adhesive (50 × 50 mm). ¥1,700
Notebook PCs & keyboards Mat type
(Specially processed non-slip mat. Placed beneath notebook PCs & keyboards.)
One styrene elastomer mat. 490 × 300 mm. ¥800
Furniture Wall-surface type
(Fastens large furniture such as valets to walls.)
Two extrusion molded hook fastener forms (35 × 90 mm) with adhesive tape attached. Four sheets of MAGIC TAPE with adhesive tape attached (45 × 120 mm). Eight screws. ¥2,000
Furniture Two-piece type
(Strongly joins cabinets with upper and lower pieces.)
Six sheets of extra-strength extrusion molded hook with adhesive tape attached (35 × 20 mm). Three sheets of MAGIC TAPE with film attached (40 × 45). 12 screws. ¥1,200

2. Sales targets

After one year: ¥30 million
After three years: ¥100 million

Kuraray Fastening Co., Ltd.

1. Headquarters 1-12-39, Umeda, Kita-ku, Osaka
2. President Mitsuhiko Takaoka
3. Capital ¥100 million
4. Number of employees 120
5. Business activities Manufacturing, development, and sales of MAGIC TAPE woven hook and loop fasteners, molded hook fasteners, and related products.
(MAGIC TAPE commands a 60% share of the Japanese hook and loop fastener market.)