Sep. 8, 2003
Haruyama Trading Co., Ltd.
KURARAY CO., LTD.
Kuraray Co., Ltd. and Haruyama Trading Co., Ltd. announced that they have jointly developed a line of men's casual jackets, coveralls, blousons, and short coats using lightweight suede-finish man-made leather, which is manufactured from nylon microfibers. Haruyama Trading will begin marketing these under its new Unsetsu Teatro brand name on September 10.
Unsetsu Teatro is a new brand of clothing for adults, proposed by designer Unsetsu Furukawa and based on the concept of "casual elegance," presented as high-end casual wear appropriate for driving, travel, and other "adults at play" situations.
The material used in the new line is a suede-finish man-made leather made from nylon microfibers. The use of microfibers results in a luxurious appearance and a cashmere-like feel, together with a thinness and lightness not achievable with natural leather. To prevent degradation of its feel, it is water repellent. Its functionality, as well as its posh look and feel, makes it eminently suitable for the expression of casual elegance.
The Unsetsu Teatro line of men's casual wear was designed by Unsetsu Furukawa, who always brings a high degree of sophistication to his work. Linings and accessories were carefully selected. Unhemmed edges create a casual effect, and decorative stitching using advanced sewing technology creates upmarket effects.
Kuraray and Haruyama Trading began joint men's formal wear operations in 1994. The present launch of the Unsetsu Teatro brand using this new material demonstrates Kuraray's commitment to combining the expertise of materials manufacturers and retailers to pursue joint development and marketing of new products.
|Material||suede-finish man-made leather|
|Contents||nylon, 60%; polyurethane, 40%|
On sale at all Haruyama Trading stores from September 10.
Jackets, coveralls, blousons, short coats
(numbers 4-7 in AB and BB, S, M, L, LL)
|Jackets (including coveralls)||¥29,000 and up|
|Blousons||¥39,000 and up|
|Short coats||¥39,000 and up|
|First year||5,000 garments||¥200 million|
|Subsequent years||10,000 garments||¥400 million|
|Headquarters||Omote-cho 1-2-3, Okayama City|
|Capitalization||¥2,905,110,000 (At March 31, 2003)|
|Number of stores||289 (At March 31, 2003)|
|Business operations||Retail sales of men's fashions|
|Headquarters||1-12-39, Umeda, Kita-ku, Osaka|
|Capitalization||¥89.0 billion (At March 31, 2003)|
|Business operations||Production and sale of synthetic fibers, synthetic resins, and chemicals|
Unsetsu Furukawa is an international fashion designer based in Asia, and has held shows in New York and Cologne, Germany. The Unsetsu Collection skillfully fuses East and West, emerging from Asia to find acceptance the world over.
At present, he is involved in environmental fashion, eco-fashion, and universal fashion.